Public Relations and Advertising Management

The programme is intended for those who want to work in advertising, public relations, direct marketing or marketing promotion public relations, marketing, marketing research, advertising agencies, businesses, offices, non-governmental organizations.

Professional degree awarded: Bachelor in Public Administration
Qualification awarded: Public Relations Manager or Advertising Manager
Language of instruction: Latvian or Russian
Form of study: Full time day or evening studies; Part time studies
International opportunities: one semester studies abroad (ERASMUS Programme)

Double Degree opportunity: degrees from  - RISEBA and partner university

Admission requirements:
Centralized examinations in Latvian language and a foreign language.

Programme director: 
Glorija Sarkane
+371  67 626 600
glorija.sarkane@riseba.lv

Why RISEBA, why Public Relations and Advertising Management?

  • At RISEBA you will study modules  which will develop your creative, analytical and management capacity necessary for successful work of public relations and advertising professionals;
  • the programme is a comprehensive set of subjects -advertising creation, use, marketing, consumer behavior;
  • during studies you will learn how to use advertising and public relations in business, and you will learn how to develop ideas for non-traditional advertising / public relations campaigns;
  • studying one year in the partner university you will have the opportunity to receive two degrees - no extra charge;
  • an international environment, international courses, international opportunities;
  • individual approach to every student;
  • a flexible study schedule and a flexible payment schedule;
  • a wide range of discounts.

Programme content*

Year 1 Year 2
Philosophy
Business Communication (English)
Introduction to PR
Topicality of the Contemporary Latvian Language in the Communication Aspect
Introduction to Mass Communications Theory
Computer Technologies
Fundamentals of Research Work
Non-verbal Communication
Practical Guide to Obtaining and Interpreting Information
Introduction to Advertising
Fundamentals of Journalism
Development of Post-industrial Society
Fundamentals of Research Work
Basics of Persuasive Communication
Social Psychology
Course Paper
Psychology of Group Interaction		 Entrepreneurship
Business Communication (English)
Sociology
Theories of Public Opinion
Research Methods in Advertising and PR
Accounting
Legal Aspects of Entrepreneurship
Types of Advertising
Psychology in Advertising
History of Advertising
Presentation Skills
Marketing Communication
Ethics in Communication
Politics and Communication
Basics of Composition
Code of Conduct
Creative Process
New Information (Media) Technology
Course Paper
Praxis
Year 3 Year 4
Pedagogical Psychology
Mass Communication Theories
Integrated Marketing Communications
Legal Aspects of Mass Communication Processes
Psychology of Colours
Introduction to Semiotics
Fundamentals of Visual Communication
Management
Organizational Psychology
Fundamentals of Visual Communication
Advertising and Fundamentals of Computer Graphics
Introduction to Advertising Design
Consumer Behaviour
Service Marketing
Non-traditional Advertising and PR Campaigns
Course Paper		 Advertising Campaign Management
Argumentation in Mass Media
Internet Advertising
Copywriting
Reputation Management
Bachelor’s Thesis
State Exam

* RISEBA reserve rights to make adjustments  up to 20 % of the  programme content.

Form of study, course duration and tuition fee

Full time day studies 4 years 1400 LVL per year 2000 EUR per year
Part time studies
(classes take place every third weekend of the month)		 5 years 990 LVL per year 1410 EUR per year

RISEBA scholarships and discounts are available.
Find out more information about discounts.