Public Relations and Digital Communication

The study programme is in the process of modification and currently no students are enrolled. 

Follow the information about the Master’s study opportunities in field of study Information and Communication Sciences at www.riseba.lv

General information

  • Duration:
    1.5 years
    2 years
  • Type:
    Full-time (evenings)
  • Language:
    English (full-time evening studies), Latvian (full-time evening studies)
  • Credit points:
    60 CP / 90 ECTS (1.5 years) 80 CP / 120 ECTS (2 years)
  • Fee:
    For citizens and permanent residents of the Republic of Latvia:
    3100 EUR (Full-time evening, 1.5 years, in Latvian)
    3100 EUR (Full-time evening, 2 years, in Latvian)
    3900 EUR (Full-time evening, 1,5 years, in English)
    3900 EUR (Full-time evening, 2 years, in English)

    EU, EEA, EU candidate countries:
    3900 EUR (Full-time evening, 1,5 years, in English)
    3900 EUR (Full-time evening, 2 years, in English)

    Other countries:
    4700 EUR (Full-time evening, 1,5 years, in English)
    4700 EUR (Full-time evening, 2 years, in English)

The Professional Master’s study programme “Public Relations and Digital Communication” is designed to promote the development of students’ creative potential, analytical abilities and digital skills, to ensure the practical application of theoretical knowledge and to prepare competent and competitive specialists according to the standard of the profession of strategic communication manager for work in companies, public administration and municipalities, non-governmental organisations both in Latvia and abroad.

The study programme develops competences of a strategic communication manager such as:

  • Innovatively plan, develop and manage public relations and communication strategies in line with organisational objectives;
  • conduct research, analyse, evaluate and improve public relations and communication activities;
  • manage the use of multimedia and modern technologies in communication;
  • anticipate crises and risks, manage a crisis communication team;
  • advise the organisation’s management on strategic communication issues;
  • initiate, plan and manage the work of the public relations unit, in coordination with the Head of the organisation and in liaison with the heads of other units in the organisation.

Distance learning takes the form of evening lectures, practical and interactive sessions. Classes are taught by academics and industry professionals.
Today’s changing public relations environment and the rapid growth in the use of digital technologies reinforce the importance of digital skills among professionals in the field, so the emphasis is on the latest developments in the theory and practice of the field, digital communication and digital transformation, as well as on courses that develop students’ creativity, promote a modern worldview and allow them to understand the variety of ways and methods of implementing public relations and communication.
As communication is international in small countries such as Latvia, the study programme takes full advantage of RISEBA’s international experience and attracts guest lecturers from abroad – the UK, the USA, Italy, Bosnia and Herzegovina and other countries.

1ST YEAR, AUTUMN

Intercultural Communication and Negotiations
International Marketing Communications
Corporate Communication and Public Relations
Organizational Management and Strategy
Organizational Management and Strategy
Legal Aspects of Public Relations
Management Psychology
Public Relations Strategies in Public and Private Sectors
Digital Transformation and Social Media
Brand Communication
Crisis and Reputation Management

1ST YEAR, SPRING

Communication Research Methodology  
Internship
Project Management
International Business Environment and Sustainability
Design Thinking in Public Relations
Strategy for Innovation and Digital Media Communication
Free choice study course

2ND YEAR

Internship II (only for the 120 ECTS group)
Master’s thesis

Faculty of Business and Economics

Admission rules

Please read the admission rules published on our website under Study at RISEBA -> Admission rules

Career opportunities

The programme is intended for potential managers of public relations / integrated
communications department, current leaders, professionals in the public relations field.
Graduates of the program can work in companies, public administration and local
governments, non-governmental organizations, as well as become entrepreneurs or
be self-employed.

Opportunities for further study

After graduation, a student can continue education in the doctoral programme “Business Management”.

Any student of the master’s programme who has completed at least one year of study can participate in the Erasmus+ exchange programme.
A student can go to study at one of RISEBA’s partner universities. The duration of study mobility is 2–12 months.
The student does not have to pay for the period spent in the study and internship exchange programme abroad; the tuition fee is covered by the partner university, but the student continues to pay the RISEBA tuition fee. For the period spent abroad during mobility, the student is awarded an Erasmus+ scholarship to cover the costs of transport and accommodation.
* Erasmus+ internship mobility provides that a student can undergo an internship in one of the companies of interest in one of the Erasmus+ programme countries. For this internship period, the student receives an Erasmus+ scholarship. The duration of internship mobility is 2–12 months.
Find out more about Erasmus+ and how to apply here!

Study programme established in 2024

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Mārtiņš Veide Dr.psych., Dr.paed.
Associate Professor, Head of Management Direction, Masters study programme "Public Relations Management" director
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E-mail
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Address
405, Meža iela 3

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