YEAR 1
Business Communication I and II
Introduction to Advertising
Introduction to Public Relations
Introduction to Theories of Mass Communication
Introduction to Scientific Research I
Non-Verbal Communication
Cultural Space of Latvian Language Nowadays
Fundamentals of Journalism
Information Capture and Its Interpretation
Fundamentals of Persuasive Communication
Social Psychology
Consumer Behaviour
Creative Process
Ethics and Social Responsibility
Basics of Project Management
Study Work I
Advertising Internship
YEAR 2
Marketing Communication II and IV
Ethics of Communication and Advertising
Entrepreneurship
Sociology
Theories of Public Opinion
Accounting
Legal Regulation of Business
Types of Advertising
New Information (media) Technologies
Reputation Management
The Psychology of Communication in a Group
Civil and Environmental Protection
Practice Sales Fundamentals
Introduction to Research Work II
Introduction to Specialty
Study Work II
Public Relations Internship
YEAR 3
Management
Branding
Fundamentals of Visual Communication
Integrated Marketing Communication
Internet Marketing Communication
Organisational Psychology
Public Administration
Politics and Communication
Legal Aspects of Mass Communication Processes
Basics of Media Planning
Study Work III
Study courses for sub-programme Public Relations
International Public Relations
Media Semiotics
Writing Public Relation Texts
Online Communication
Study courses for sub-programme Advertising
Development of Advertising Ideas
Introduction to Semiotics
Basics of Media Planning
Computer Graphics in Advertising
YEAR 4
Study courses for sub-programme Public Relations
Public Relations Tactics
Public Relations Strategy
Practical Classes in Public Relations
Crisis Communication and Management
Media Relations
Public Relations Campaign Management Internship
Study courses for sub-programme Advertising
Introduction to Advertising Design
Presentation Skills
Copywriting
Online Communication
Planning and Conduction of Advertising Campaign
Advertising Campaign Management Internship
Professional Internship
Bachelor’s thesis
Additional optional courses
Public Relations in Politics
Creative Imagination Development
Second Foreign Language (Spanish, French)
Intercultural Communication
Experience Marketing
Content Marketing
Theories of Career Development
There is also the opportunity to obtain the Cambridge English certificate during the studies.
Faculty of Business and Economics