Introducing our lecturers: Aigars Germanis, guest lector in Sales Management

Aigars Germanis

The guest lector of our Bachelor's study programme European Business Studies Sales Management is a strategic management consultant with more than 20 years of experience in management in the fast-moving consumer goods FMCG sector. For the past 15 years he has been responsible for corporate strategies at companies such as "Procter & Gamble", "Sanitex", "Amber Beverage Group", "Immer Group".

What are the main findings of our lecturer as a business strategist?

"As a long-time leader, I have always been on a quest of connecting my personal purpose with the company purpose that I work for. For 2 years I am now working with methodology "management by missions" to help companies to improve unity and motivation in their organizations to achieve greater results. For me, it is truly rewarding to see companies rediscover, renew their purpose and then build their business around it."

How does our lecturer maintain himself in physical and mental form outside of work?

"I have attended 2 times 11 days retreat on Vipassana meditation. I do believe that meditation and mindfulness should be in the toolbox of every manager. Calmness, serenity, clarity of mind are few of the benefits when you meditate regularly.  And it goes extremely well together with waking up at 5am and cold shower in the morning."

  Aigars Germanis  
Aigars Germanis