Public Relations and Advertising Management
The only professional Bachelor study programme in the field of advertising in Latvia, program where advertising and public relations are combined. This gives programme graduates a great advantage in the labour market, because by gaining in-depth knowledge in the chosen field of study (advertising or public relations) they gain significant insight into the other area.
Degree awarded |
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CP / ECTS |
160 CP / 240 ECTS |
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Accreditation |
Until November 25, 2023 |
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Study form |
Full time studies (day) 4 years |
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Language |
Latvian or English |
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Qualifications (selection of qualifications after the second year of study) |
Advertising manager |
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Tuition fee per year |
3520 EUR (for citizens of EU, EEA, CIS countries, Georgia, Ukraine) 3920 EUR (other countries) |
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Programme length |
4 years |
Programme director
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Ričards Švītiņš +371 26186984, [email protected] |
Programme curriculum*
YEAR 1 | YEAR 2 |
Business Communication Introduction to Advertising |
Marketing Communication Project management Internship |
YEAR 3 | YEAR 4 |
Online communication Building media relationships Legal aspects of mass communication processes Basics of visual communication Management expertise Integrated marketing communication Psychology of organizations Public administration Consumer behavior Basics of composition History of advertising/public relations Color lesson Introduction to advertising design Boilerplate in advertising/public relations Media planning Introduction to semiotics Tactics and strategy of Public Relations Public relations internship Acting Technique of public speaking Legal aspects of the scope of the measures Latvian cultural history Management of the event Visual design of the event Event marketing Internship |
International Public Relations International public relations Internship Undergraduate Thesis Additional courses upon your choice: Public relations in politicsDevelopment of creative imagination Second foreign language (Spanish, French, Russian) Computer graphics programmes TV journalism Intercultural communication Experience marketing Content marketing Theories of Career Development Corporate culture and communication |
*RISEBA has the right to make adjustments up to 20% of the programme content.
Study methods
Study programme is implemented in lectures, seminars, practical classes, internships, consultations with scientific leaders of research works. In addition to traditional forms of work, interactive methods of study are also practiced: projects within the course of study, work in groups, trainings (for example, media trainings), role-playing games, introspection and analysis of situations, creative works, discussion methods, analysis of video recordings of classes, etc. Students are introduced to the real work environment and the requirements of the labor market during their study tours to agencies, media and other organizations.
Career opportunities
The program is created for those who want to work in the field of advertising, public relations, marketing or event management. Graduates of the program can work in public relations, communication, marketing, events and advertising agencies, as well as in enterprises, institutions, non-governmental organizations.
Click here and see application requirements for international students
Entrance examination
Entrance examination |
Date | Time | Place | Audience |
English |
19.07.2022 | 18:00 PM | Meža street 3 | 218. audience |
Self-evaluation reports
RISEBA main campus: Meža str. 3, Riga, LV-1048, tel. +371 67500265, [email protected]