Public Relations and Advertising Management

The only professional Bachelor study program in the field of advertising in Latvia, as well as the only program where advertising, public relations and event production are combined. This gives programme graduates a great advantage in the labour market, because by gaining in-depth knowledge in the chosen field of study (advertising or public relations, or event production) they gain significant insight into the other two areas.

Study direction

The Information and Communication Science

Degree awarded

Professional Bachelor’s degree of Public Administration

CP / ECTS

160 CP / 240 ECTS

Accreditation

Until December 31st, 2021

Study form

Full time studies (day) 4 years
Part time studies (evening) 4,5 years

Language

Latvian or English

Qualifications

(selection of qualifications after the second year of study)

Advertising manager
Public relations manager
Event producer

Tuition fee per year

3150 EUR (for citizens of EU, EEA, CIS countries, Georgia, Ukraine)

3500 EUR (other countries)

Programme length

4 years

Programme director

Glorija Sarkane

Mg.sc.soc., Mg. oec., Mg.chem. Glorija Sarkane
Phone: +371 67626600, e-mail: glorija.sarkane@riseba.lv

Programme curriculum*

YEAR 1	YEAR 2
Business Communication Introduction to Advertising Introduction to PR Introduction to Mass Communications Fundamentals of Computer Graphics Introduction to Scientific Research Non-Verbal Communication Philosophy Topicalities of the Contemporary Latvian Language in the Aspect of Communication Fundamentals of Journalism Practical Guide to Obtaining and Interpreting Information Basics of Persuasive Communication Social Psychology Psychology of Group Interaction Development of Post-Industrial Society Research Methods in Advertising and PR Internship	Marketing Communication Ethics of Communication Politics and Communication Presentation Skills Business Etiquette and Protocol Types of Advertising Creative Process New Information (Media) Technologies Entrepreneurship Sociology Accounting Legal Aspects of Entrepreneurship Theories of Public Opinion Reputation Management Branding Unconventional Advertising and PR Campaigns Project management Internship
YEAR 3	YEAR 4
Online communication Building media relationships Legal aspects of mass communication processes Basics of visual communication Management expertise Integrated marketing communication Psychology of organizations Public administration Consumer behavior Basics of composition History of advertising/public relations Color lesson Introduction to advertising design Boilerplate in advertising/public relations Media planning Introduction to semiotics Tactics and strategy of Public Relations Public relations internship Acting Technique of public speaking Legal aspects of the scope of the measures Latvian cultural history Management of the event Visual design of the event Event marketing Internship	International Public Relations Crisis Communication Management Media Relations Discourse Analysis Practical Communication in Social Media International public relations Crisis communication management Media semiotics Service marketing Marketing communication in the internet environment Use of computer graphics in advertising Advertising / public relations campaign planning and management Development of advertising ideas Stage management Production of the event Scenario of the event Directing the event Internship Undergraduate Thesis Additional courses upon your choice: Public relations in politics Development of creative imagination Second foreign language (Spanish, French, Russian) Computer graphics programmes TV journalism Intercultural communication Experience marketing Content marketing Theories of Career Development Corporate culture and communication

*RISEBA has the right to make adjustments up to 20% of the programme content.

Study methods

Study programme is implemented in lectures, seminars, practical classes, internships, consultations with scientific leaders of research works. In addition to traditional forms of work, interactive methods of study are also practiced: projects within the course of study, work in groups, trainings (for example, media trainings), role-playing games, introspection and analysis of situations, creative works, discussion methods, analysis of video recordings of classes, etc. Students are introduced to the real work environment and the requirements of the labor market during their study tours to agencies, media and other organizations.

Career opportunities

The program is created for those who want to work in the field of advertising, public relations, marketing or event management. Graduates of the program can work in public relations, communication, marketing, events and advertising agencies, as well as in enterprises, institutions, non-governmental organizations.

Click here and see application requirements for international students

Self-evaluation reports

Academic year 2018/2019

Academic year 2019/2020

RISEBA main campus: Meža str. 3, Riga, LV-1048, tel. +371 67500265, riseba@riseba.lv