Public Relations and Advertising Management
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The only professional Bachelor study program in the field of advertising in Latvia, as well as the only program where advertising, public relations and event production are combined. This gives programme graduates a great advantage in the labour market, because by gaining in-depth knowledge in the chosen field of study (advertising or public relations, or event production) they gain significant insight into the other two areas.
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Study direction |
The Information and Communication Science |
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Degree awarded |
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CP / ECTS |
160 CP / 240 ECTS |
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Accreditation |
Until December 31st, 2021 |
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Study form |
Full time studies (day) 4 years |
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Language |
Latvian or English |
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Qualifications (selection of qualifications after the second year of study) |
Advertising manager |
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Tuition fee per year |
3150 EUR (for citizens of EU, EEA, CIS countries, Georgia, Ukraine) 3500 EUR (other countries) |
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Programme length |
4 years |
Programme director
Mg.sc.soc., Mg. oec., Mg.chem. Glorija Sarkane
Phone: +371 67626600, e-mail: glorija.sarkane@riseba.lv
Programme curriculum*
| YEAR 1 | YEAR 2 |
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Business Communication Introduction to Advertising |
Marketing Communication Project management Internship |
| YEAR 3 | YEAR 4 |
| Online communication Building media relationships Legal aspects of mass communication processes Basics of visual communication Management expertise Integrated marketing communication Psychology of organizations Public administration Consumer behavior Basics of composition History of advertising/public relations Color lesson Introduction to advertising design Boilerplate in advertising/public relations Media planning Introduction to semiotics Tactics and strategy of Public Relations Public relations internship Acting Technique of public speaking Legal aspects of the scope of the measures Latvian cultural history Management of the event Visual design of the event Event marketing Internship |
International Public Relations International public relations Internship Undergraduate Thesis Additional courses upon your choice: Public relations in politicsDevelopment of creative imagination Second foreign language (Spanish, French, Russian) Computer graphics programmes TV journalism Intercultural communication Experience marketing Content marketing Theories of Career Development Corporate culture and communication |
*RISEBA has the right to make adjustments up to 20% of the programme content.
Study methods
Study programme is implemented in lectures, seminars, practical classes, internships, consultations with scientific leaders of research works. In addition to traditional forms of work, interactive methods of study are also practiced: projects within the course of study, work in groups, trainings (for example, media trainings), role-playing games, introspection and analysis of situations, creative works, discussion methods, analysis of video recordings of classes, etc. Students are introduced to the real work environment and the requirements of the labor market during their study tours to agencies, media and other organizations.
Career opportunities
The program is created for those who want to work in the field of advertising, public relations, marketing or event management. Graduates of the program can work in public relations, communication, marketing, events and advertising agencies, as well as in enterprises, institutions, non-governmental organizations.
Click here and see application requirements for international students
RISEBA main campus: Meža str. 3, Riga, LV-1048, tel. +371 67500265, riseba@riseba.lv
