Public Relations Management

Public Relations Managment


The programme is intended for potential managers of public relations, integrated communications department, current leaders, professionals in the public relations field.


Degree awarded


Professional Master's degree in Public Relations




60 CP (90 ECTS) (for students with previous profiling education)
80 CP (120 ECTS) (for students with previous profiling and non-profiling education)*




Until November 25, 2023


Study form


Full time evening studies




Latvian or English


Tuition fee per year


3920 EUR (for citizens of EU, EEA, CIS countries, Georgia, Ukraine)

4140 EUR (other countries)


Programme length


2 years


Programme director

Glorija Sarkane

Mg. sc. soc., Mg. oec., Mg. chem. Glorija Sarkane 
Phone: +371 67626600, e-mail: [email protected]

Programme curriculum

Innovations in Social Media Communication

Corporate Communication and Public Relations

Corporate Reputation Management

Communication Techniques in Public Relations

Interaction of Contemporary Journalism and Public Relations

Economic Processes in National Economy

Organization Management

Politics and Political Communication

Research Methods of Public Relations

Public Relations Strategies in State, Private and Public Sectors

Cross-cultural Communication and Global Marketing

State, Private and Public Sector Partnership Principles

Strategic Management

Public Relations Development Trends in Communications Science

Management Psychology

Statistic Methods in Public Relations

Communication Management and Public Relations in Europe

Discourse analysis

Language Practice in Mass Communication

Types of Private Support and Methods of its Attraction (Sponsorship, Patronship, Donations etc.)

Master Thesis

*Persons with previous non-professional education during the first year of study, in addition to the basic program, must master the equalising study course module (introductory module) in the amount of 10 KP (for an additional fee of 1 CP – 50 EUR).

Introductory module

Theories of mass communication – 2 CP
Public relations as communication – 2 CP
Journalism as communication – 2 CP
Ethical and legal aspects of Public Relations – 2 CP
Public relations Case Analysis – 2 CP

Study methods

Studies at RISEBA will provide you with practical experience and the opportunity to learn from professionals of the industry. The programme  will prepare students for creative work in  the selected area. Students will make real projects which will provide them with an advantage whilst competing in the market. As a learning process RISEBA uses case study, problem-solving and analytical research work. Our goal is to develop students ability to identify company problems related to their professional  area and to design and  implement successful problem solving solutions via communication. The study programme provides development of real projects within the framework of study courses.

Career opportunities

The programme is intended for potential new managers of public relations/integrated communications units, existing managers, specialists in the field of Public Relations. Graduates of the program can work in enterprises, public administration and municipalities, non-governmental organisations, and can also be self-employed or an individual entrepreneur. Graduates of the programme can work in enterprises, public administration and municipalities, non-governmental organisations, and can also be self-employed or an individual entrepreneur.

Click here and see application requirements for international students

Self-evaluation reports

Academic year 2018/2019

Academic year 2019/2020

International opportunities

Erasmus+ study mobility

* Any full-time student of the Master's programme in Public Relations Management who has completed at least one year of study can go to the Erasmus+ exchange programme.

* A student can go to study for 1 or 2 semesters at one of the RISEBA partner universities. The duration of study mobility is 2-12 months.

* The student does not have to pay for the period spent in the study and practice exchange programme abroad, the tuition fee is covered by the partner university, but the student continues to pay the RISEBA tuition fee. For the period spent abroad during the mobility, the student is awarded an Erasmus+ scholarship to cover transport and accommodation costs.

* Erasmus+ Internship Mobility means that a student can do an internship in one of the companies they are interested in in one of the Erasmus+ programme countries. The student receives an Erasmus+ scholarship for this internship period. The duration of the internship mobility is 2-12 months.


Find out more about Erasmus+ and apply here!



RISEBA main campus: Meža str. 3, Riga, LV-1048, tel. +371 67500265, [email protected]