RISEBA University just published a monograph, which explains the main concept of the university – to be the place where business meets arts.

Traditionally, business and art are considered to be mutually exclusive concepts. In people’s minds business is associated with money, profits and well-being, whereas ‘true’ artists are supposed to be poor, relying on the support of philanthropists and rich patrons. For years, traditional business education has been driven by the theory of right/left brain dominance developed by Nobel Prize winner Roger W. Sperry. His theory claims that creativity, communication, and marketing tend to be right-brain activities, while technology, analytical thinking, and programming are more left-brain functions.

However, to survive, grow, and build a competitive advantage, split-brain thinking no longer works. To provide unconventional approaches, both right and left-brain thinking should be used simultaneously, exhibiting not only analysis, but synthesis as well.

In compiling this book, RISEBA endeavored to include very diverse research papers by RISEBA faculty, all of them having the common idea of art’s existence in each aspect of our life. RISEBA faculty examine a wide variety of topics, showing that interdisciplinary research offers many interesting ideas for innovations in education, business and management.

Monograph is published in English, it consists of four main parts and includes the following articles:

Art in Training and Learning in Higher Education:

• Iveta Ludviga „Use of Arts-based Methods in Business Training and Learning”;
• Jelena Maleshko, Olga Tjurdju „Business Meets Art: RISEBA’s Philosophy of Multidisciplinary Experimentation, Collaboration and Development of Shared Values through Arts-based Initiatives”;
• Iveta Cirule „Business Meets Art via Business Incubation at a Higher Education Institution: A Case Study of RISEBA University Creative Business Incubator”;
• Ieva Brence, Erika Pancenko „The Intersection of Simulation Games and Art: The Case of Intopia”;
• Gundega Lapina, Inese Sluka „Project Laboratory: Practice-based Learning of Project Management for RISEBA Business and Arts Students”.

Cultural Heritage:

• Janis Lejnieks „Built Heritage as a Financial Asset in Riga after 1991”.

Creative Approaches in Industries’ Development:

• Andrejs Chirjevskis, Arina Antonova „Exploring New Business Opportunities for Riga Central Market and Identifying Latvian Cultural Resources to Develop a New Customer Value Proposition”;
• Tatjana Vasiljeva „Designing Software Architecture: Art or Science? Challenges for Management”;
• Sandra Veinberg „The Visualisation of News Reports: A Comparative Analysis of Newspapers in Seven Different Countries – Myths, Identities and Culture”.

Advertising:

• Guna Matule „The Aesthetics of Communication in Advertising”.

Scientific editors of monograph are Assoc.Prof. Dr. Irina Senņikova and Assoc.Prof. Dr. Tatjana Vasiļjeva.

Prof. Danica Purg, the President of the IEDC-Bled School of Management, Slovenia, and the president of the Association for Management Development in Dynamic Societies (CEEMAN), and Prof. Sergey Filonovich,  Dean of the Higher School of Economics, Russia, were invited as the reviewers of the monograph.
ISBN 978-9984-705-32-3
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You can find the book in the RISEBA University library in RIGA, 3 Meza Str. In order to buy a copy of the book, please contact administrator of the doctoral study programme Ieva Lasmane on +371 67807234 or [email protected].  

15/09/2016