Public Relations Management
The programme is intended for potential managers of public relations / integrated communications department, current leaders, professionals in the public relations field.
| Study direction |
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| Degree awarded | Professional Master's degree in Public Relations | |
| Credit points/ECTS | 60 CP (90 ECTS) (for students with previous profiling education) 80 CP (120 ECTS) (for students with previous profiling and non-profiling education)* |
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| Accreditation |
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| Study form | Full time evening studies | |
| Language | Latvian or English | |
| Tuition fee per year |
3515 EUR (for citizens of EU, EEA, CIS countries, Georgia, Ukraine) 3700 EUR (other countries) |
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| Programme length | 2 years |
The accreditaion process of the study field is currently underway. At the end of this process a new accreditation term will take effect.
Programme director
Mg.sc.soc., Mg.oec., Mg.chem. Glorija Sarkane
Phone nr.: +371 67 626 600
E-mail adress: glorija.sarkane@riseba.lv
Programme curriculum
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Innovations in Social Media Communication Corporate Communication and Public Relations Corporate Reputation Management Communication Techniques in Public Relations Interaction of Contemporary Journalism and Public Relations Economic Processes in National Economy Organization Management Politics and Political Communication Research Methods of Public Relations Public Relations Strategies in State, Private and Public Sectors Cross-cultural Communication and Global Marketing State, Private and Public Sector Partnership Principles Strategic Management Public Relations Development Trends in Communications Science Management Psychology Statistic Methods in Public Relations Communication Management and Public Relations in Europe Discourse analysis Language Practice in Mass Communication Types of Private Support and Methods of its Attraction (Sponsorship, Patronship, Donations etc.) Master Thesis |
* Persons with previous non-professional education during the first year of study, in addition to the basic program, must master the equalizing study course module (introductory module) in the amount of 10 KP (for an additional fee of 1 CP-50 EUR).
Introductory module
Theories of mass communication - 2 CP
Public relations as communication - 2 CP
Journalism as communication - 2 CP
Ethical and legal aspects of Public Relations - 2 CP
Public relations Case Analysis - 2 CP
Study methods
Studies at RISEBA will provide you with practical experience and the opportunity to learn from professionals of the industry. The programme will prepare students for creative work in the selected area. Students will make real projects which will provide them with an advantage whilst competing in the market. As a learning process RISEBA uses case study, problem-solving and analytical research work. Our goal is to develop students ability to identify company problems related to their professional area and to design and implement successful problem solving solutions via communication. The study programme provides development of real projects within the framework of study courses.
Carrer Opportunities
The programme is intended for potential new managers of public relations/integrated communications units, existing managers, specialists in the field of Public Relations. Graduates of the program can work in enterprises, public administration and municipalities, non-governmental organizations, and can also be self-employed or an individual entrepreneur. Graduates of the programme can work in enterprises, public administration and municipalities, non-governmental organizations, and can also be self-employed or an individual entrepreneur.
Application process
https://www.riseba.lv/en/admissions/application-process
Admission requirements 2020/2021
RISEBA main building:
Address: 3 Meža Street, Riga, LV-1048
Telephone: + 371 67 500 265
Mob: + 371 26465351
E-mail: riseba@riseba.lv
