Public Relations and Advertising Management


The programme is intended for those who want to work in advertising, public relations, direct marketing or marketing promotion public relations, marketing, marketing research, advertising agencies, businesses, offices, non-governmental organizations.

Professional degree awarded:                            Bachelor of Public Administration
Qualification awarded: Public Relations Manager or Advertising Manager
Specialization:  Public Event Producer 
Language of instruction: Latvian and English
Form of study:

Full-time day studies

International opportunities:

one semester studies abroad (ERASMUS Programme)

Admission requirements:  Centralized examinations in Latvian language and a foreign language
Credit points: 160
ECTS: 240
EKI: 6


Glorija_Sarkane - Copy_0.jpg


Programme director:
Glorija Sarkane
+371 67626600
[email protected]


Apply online



Why RISEBA, why Public Relation and Advertising Management?

  • At RISEBA you will study modules  which will develop your creative, analytical and management capabilities necessary for successful work of public relations and advertising professionals;
  • the programme is a comprehensive set of subjects -advertising creation, use, marketing, consumer behaviour;
  • during studies, you will learn how to use advertising and public relations in business, and you will learn how to develop ideas for non-traditional advertising / public relations campaigns;
  • studying one year at the partner university you will have the opportunity to receive two degrees - no extra charge;
  • an international environment, international courses, international opportunities;
  • individual approach to every student;
  • a flexible study schedule and a flexible payment schedule;
  • a wide range of discounts.

Programme curriculum*

Year 1 Year 2
Introduction to Advertising
Introduction to PR
Introduction to Mass Communications
Fundamentals of Computer Graphics {} 
Introduction to Scientific Research
Non-Verbal Communication
Topicalities of the Contemporary Latvian Language in the Aspect of Communication
Fundamentals of Journalism
Practical Guide to Obtaining and Interpreting Information
Basics of Persuasive Communication
Social Psychology
Psychology of Group Interaction
Development of Post-Industrial Society
Research Methods in Advertising and PR
Marketing Communication
Ethics of Communication
Politics and Communication
Presentation Skills
Business Etiquette and Protocol
Types of Advertising
Creative Process
New Information (Media) Technologies
Legal Aspects of Entrepreneurship
Theories of Public Opinion
Reputation Management
Unconventional Advertising and PR Campaigns
Year 3 Year 4

Legal Aspects of Mass Communication Processes
Fundamentals of Visual Communication
Marketing Communication in Internet Environment
Integrated Marketing Communication
Psychology of Organizations
Argumentation in Mass Media


Advertising Manager

Public Relations Manager

Consumer Behaviour
Service Management
Fundamentals of Composition
History of Advertising and PR
Introduction to Advertising Design
Writing in Advertising/PR
Media Planning
Usage of Computer Graphics in Advertising
Planning and Conducting of Advertising/PR Campaigns
Introduction to Semiotics
Techniques and Strategies of Public Relations
PR Case Study

Advertising Manager
Public Relations Manager

International Public Relations
Crisis Communication Management
Media Relations
Discourse Analysis
Practical Communication in Social Media

Undergraduate Thesis

Additional courses upon your choice:

Contemporary Unconventional Art and Advertising
Public Relations in Politics
Development of Creativity
Techniques of Public Speech
Graphic Design of the 20th Century
Second Foreign Language
Acting Skills
Basics of Screenwriting
Ways to Implement Your Advertising Idea
Computer Graphics Software
TV Journalism 
Exhibitions and Advertising
Social Marketing
Audiovisual Brand Communication

* RISEBA reserve rights to make adjustments  up to 20 % of the  programme content.

Form of study, course duration and tuition fee 

Form of study  Duration Language Fee per 2019/2020 year, EUR (for EU citizens) Fee per 2019/2020 year, EUR (for non-EU citizens)

Full-time day studies

4 years Latvian 2100 EUR per the year 2500 EUR per year



Programme description 2017/2018