Public Relations and Advertising Management



The programme is intended for those who want to work in advertising, public relations, direct marketing or marketing promotion public relations, marketing, marketing research, advertising agencies, businesses, offices, non-governmental organizations.

Degree awarded: Bachelor of Public Administration
Language of instruction: Latvian
Credit points/ECTS: 160 (240 ETC)
Tuition fee  


Programme director

Glorija_Sarkane - Copy_0.jpg






Glorija Sarkane 
+371  67 626 600
[email protected]


Programme  curriculum

Year 1 Year 2
Introduction to Advertising
Introduction to PR
Introduction to Mass Communications
Fundamentals of Computer Graphics
Introduction to Scientific Research
Non-Verbal Communication
Topicalities of the Contemporary Latvian Language in the Aspect of Communication
Fundamentals of Journalism
Practical Guide to Obtaining and Interpreting Information
Basics of Persuasive Communication
Social Psychology
Psychology of Group Interaction
Development of Post-Industrial Society
Research Methods in Advertising and PR

Marketing Communication
Ethics of Communication
Politics and Communication
Presentation Skills
Business Etiquette and Protocol
Types of Advertising
Creative Process
New Information (Media) Technologies
Legal Aspects of Entrepreneurship
Theories of Public Opinion
Reputation Management
Unconventional Advertising and PR Campaigns


Year 3 Year 4

Legal Aspects of Mass Communication Processes
Fundamentals of Visual Communication
Marketing Communication in Internet Environment
Integrated Marketing Communication
Psychology of Organizations
Argumentation in Mass Media


Advertising Manager

Public Relations Manager

Consumer Behaviour
Service Management
Fundamentals of Composition
History of Advertising and PR
Introduction to Advertising Design
Writing in Advertising/PR
Media Planning
Usage of Computer Graphics in Advertising
Planning and Conducting of Advertising/PR Campaigns
Introduction to Semiotics
Techniques and Strategies of Public Relations
PR Case Study

Advertising Manager
Public Relations Manager

International Public Relations
Crisis Communication Management
Media Relations
Discourse Analysis
Practical Communication in Social Media

Undergraduate Thesis

Additional courses upon your choice:

Contemporary Unconventional Art and Advertising
Public Relations in Politics
Development of Creativity
Techniques of Public Speech
Graphic Design of the 20th Century
Second Foreign Language
Acting Skills
Basics of Screenwriting
Ways to Implement Your Advertising Idea
Computer Graphics Software
TV Journalism 
Exhibitions and Advertising
Social Marketing
Audiovisual Brand Communication

* RISEBA reserve rights to make adjustments  up to 20 % of the  programme content.



Study methods

At RISEBA you will study modules which will develop your creative, analytical and management capabilities necessary for successful work of public relations and advertising professionals. The programme is a comprehensive set of subjects -advertising creation, use, marketing, consumer behaviour. During studies, you will learn how to use advertising and public relations in business, and you will learn how to develop ideas for non-traditional advertising / public relations campaigns, Studying one year at the partner university you will have the opportunity to receive two degrees. An international environment, international courses, international opportunities as well as individual approach to every student and a flexible study schedule and a flexible payment schedule.


Application process

Admission requirements 2020/2021


RISEBA main building

Address: 3 Meža Street, Riga, LV-1048 
Telephone: + 371 67 500 265
Mob: + 371 26465351
E-mail: [email protected]