Public Relations and Advertising Management
About
The programme is intended for those who want to work in advertising, public relations, direct marketing or marketing promotion public relations, marketing, marketing research, advertising agencies, businesses, offices, non-governmental organizations.
| Professional degree awarded: | Bachelor of Public Administration |
| Qualification awarded: | Public Relations Manager or Advertising Manager |
| Specialization: | Public Event Producer |
| Language of instruction: | Latvian and English |
| Form of study: |
Full-time day studies |
| International opportunities: |
one semester studies abroad (ERASMUS Programme) |
| Admission requirements: | Centralized examinations in Latvian language and a foreign language |
| Credit points: | 160 |
| ECTS: | 240 |
| EKI: | 6 |
Programme director:
Glorija Sarkane
+371 67626600
[email protected]
Why RISEBA, why Public Relation and Advertising Management?
- At RISEBA you will study modules which will develop your creative, analytical and management capabilities necessary for successful work of public relations and advertising professionals;
- the programme is a comprehensive set of subjects -advertising creation, use, marketing, consumer behaviour;
- during studies, you will learn how to use advertising and public relations in business, and you will learn how to develop ideas for non-traditional advertising / public relations campaigns;
- studying one year at the partner university you will have the opportunity to receive two degrees - no extra charge;
- an international environment, international courses, international opportunities;
- individual approach to every student;
- a flexible study schedule and a flexible payment schedule;
- a wide range of discounts.
Programme curriculum*
| Year 1 | Year 2 |
| Introduction to Advertising Introduction to PR Introduction to Mass Communications Fundamentals of Computer Graphics {} Introduction to Scientific Research Non-Verbal Communication Philosophy Topicalities of the Contemporary Latvian Language in the Aspect of Communication Fundamentals of Journalism Practical Guide to Obtaining and Interpreting Information Basics of Persuasive Communication Social Psychology Psychology of Group Interaction Development of Post-Industrial Society Research Methods in Advertising and PR |
Marketing Communication Ethics of Communication Politics and Communication Presentation Skills Business Etiquette and Protocol Types of Advertising Creative Process New Information (Media) Technologies Entrepreneurship Sociology Accounting Legal Aspects of Entrepreneurship Theories of Public Opinion Reputation Management Branding Unconventional Advertising and PR Campaigns |
| Year 3 | Year 4 |
|
Legal Aspects of Mass Communication Processes STUDY COURSES FOR QUALIFICATIONS: Advertising Manager Public Relations Manager Consumer Behaviour |
STUDY COURSES FOR QUALIFICATIONS: International Public Relations Undergraduate Thesis Additional courses upon your choice: Contemporary Unconventional Art and Advertising |
* RISEBA reserve rights to make adjustments up to 20 % of the programme content.
Form of study, course duration and tuition fee
| Form of study | Duration | Language | Fee per 2019/2020 year, EUR (for EU citizens) | Fee per 2019/2020 year, EUR (for non-EU citizens) |
|
Full-time day studies |
4 years | Latvian | 2100 EUR per the year | 2500 EUR per year |
DISCOUNTS
Programme description 2017/2018
